We have clients who hold the same issue either across North America or beyond and when we possess a message we truly want for getting across (like a blog post) we use social scheduling tools like HootSuite to schedule the submit at diverse times for different regions; for example if we choose the top practises in our write-up and want a 10 a.m. put up time for Facebook we'll schedule it at 5 a.m. for Europe, 10 am for Eastern North America and 1 pm for that West. Thanks to your endless stream phenomena of most social media sites this isn't really too annoying assuming you happen to be also posting other non-promotional messages in there. Even so, we'll schedule those posts across two days: 5 am & 1 pm a single day, 10 am the next.